Today we are inspired by all things World Cup! And of course being the brand fanatics that we are we wanted to take some time to share some of our favourite FIFA World Cup brand identities. The 1950 tournament, held in Brazil had the first ever logo created for the competition. We find these identities fascinating, they generally reflect the era in which they were created and as such they have become catalog of world-class design.
1974 – West Germany
We are immediately drawn to the simplicity and form of this logo. It very much reflects the industrial age that it was born out of it but also manages to capture movement and energy of the ball curving in to hit the back of the net. The “WM” stands for Weltmeisterschaft which meaning World Cup in German and what beautiful symmetry and balance they create side by side. The bold graphic style of the identity follows through to the typography of the posters but it is also supported by lively and dynamic illustrated elements.
The first ever World Cup didn’t have an identity mark but it did have this beautiful Art Deco style poster. All FIFA World Cup games have an official poster marking the event. Many of these posters act as an extension of the identity for the event and they assist in communicating the overall message for the occasion. We have a special grá for all things Art Deco and the futuristic, abstracted goalkeeper making a save combined with the custom typography put this poster makes it one of our favourites.
Our love for this graphic, bold identity stems from the original source of reference. The Mexico ‘70 logo draws directly from the Mexico ‘68 Olympic identity created by distinguished designer, Lance Wyman. We had the pleasure of hearing Wyman speak about his work and this identity at OFFSET back in 2010 (how time flies) and it remains one of our favourite ever icons and identity systems. While this is taking a departure from the Mexico ‘70 identity we are of course we are going to take full advantage of the opportunity to share the amazingly thought out and executed Mexico ‘68 project. As identity systems go this is an exceptional example of a brand that expanded to become an overall campaign for not only the Olympics but Mexico City too. The identity was flexible, the logo fed into the creation of a font that then was used to create visuals that could be applied all over the city from tickets to billboard, wayfinding system to icons. This identity set a whole new standard for future games and indeed all other major sporting events.
By the way you can check out Lance Wyman at OFFSET in 2010 here – https://vimeo.com/33295692
All images for Mexico ‘68 belong to the author, Lance Wyman.
Images source – http://www.lancewyman.com/projects.php?id=81