CareBright formerly known as RCCN is a non-profit organisation established in 1998. They are a leading provider of homecare in Munster.
When the RCCN partnered with The Pudding, the organisation wanted to modernise
the brand and communicate to the world the amazing work they do day in and day out. We worked closely with the directors, management and most importantly the carers on extracting what the RCCN was all about. After an in-depth brand audit, we developed a brand strategy and a new brand identity that included a new name and both visual and verbal communication of the brand to better represent CareBright as they are today and what they want to be in the future.
CareBright attribute the rebrand for the increase in private sales from €200,000 in 2013 to almost €1 million in 2015. We are still continuing our work with the CareBright brand today as they build Ireland’s first ever purpose built Dementia Community in Bruff, Co Limerick which is funded by JP Mc Manus.