Conrad Dublin Hotel is a five star hotel in the heart of the city centre. We began working with the Conrad during major refurbishments of the hotel. Their challenge was two fold, they wanted to develop the brand identity of each of their sub brands – The Coburg and Lemuel’s, while also devising and implementing clear and concise brand application and visual messaging that would align with the overall hotel propositions.
We worked closely with the marketing department of the hotel to devise brand application in line with each of the sub-brands’ identities. The Coburg is Conrad Dublin’s Brasserie and it’s brand identity is all about attention to detail, minimalism and quality. While Lemuel’s is all about discovery, curiosity and style. As a result the hotel has been able to successfully carve clear identities for each of their sub-brands within the overall Conrad Brand. We continue to develop each of the brands ensuring that the identities can contribute and complement one another as the brands develop.