Insights

WHO ARE MY INFLUENCERS?

We asked our team who and what has influenced them in life. Niamh O' Connor, our Senior Account Director shares who her influencers are.

Get the branding right and the brightest minds will follow

Employer branding is essential for attracting the best candidates, particularly from among the millennial workforce

A look back: FIFA World Cup Brand Identities

Today we are inspired by all things World Cup! And of course being the brand fanatics that we are we wanted to take some time to share some of our favourite FIFA World Cup brand identities.

Branding – A Driver of Value

Board members need to realise that brand is a company’s most important intangible asset and a major crisis to a brand can cause its value and stock price to plummet.