You don’t have to change your identity in order to revitalise your message. Your brand is full of opportunities. We love watching and working with brands that reinvent themselves. If you have a strong identity, utilise it to communicate your core message. Your brand can provide you with new directions.
The concept of a brand was first used more than a century ago by US cattle ranchers. A branding iron was used to mark which animals they owned as they transported the animals across the US. A brand mark shows that a product or service comes from a specific source. It’s something entirely unique to your company.
We delve into the challenges of maintaining brand consistency, why consistency is key and what you can do to face those challenges head-on.
Graphic design students Chloe, Sophie and Josephine have spent the last 4 weeks interning at The Pudding helping us out with all things design! They have been working on client projects, pitching their design ideas and generally doing an amazing job. Here, they reflect on their experience and all that they have learned. We'll miss you girls!