Ionic Consulting, formerly known as Wind Prospect Ireland, is one of Ireland’s leading renewable energy engineering consultancies. Following a management buy out, they embarked on a rebrand journey that would reposition them within the industry nationally and internationally. Ionic Consulting engaged in a brand audit, strategy, identity and continue to engage in activation with The Pudding.
When ions bond there is a transformative transfer of energy. Something entirely new comes into being. This too happens at Ionic Consulting. Ionic Consulting are specialists in connecting people, transferring expertise and delivering solutions.
The new visual identity is bright and energetic look while emphasising the connected and efficient process that Ionic engage with. The vibrant orange was chosen to become an identifier for the brand. When contrasted with a cooler colour palette and combined with a broader visual language, the brands application is a culmination of Ionic’s positive and charged approach to the people they work with and clean energy they create.