Páirc na nGael is the principal Gaelic Athletic Association stadium in Limerick City and is home to the Limerick hurling and football teams. As the Committee for Páirc na nGael advanced in Phase 1 of it’s modernisations programme they collaborated with us on articulating their vision for the stadium.
Beginning with research and key stakeholder input we developed a strategy for the Páirc na nGael brand. This formed the basis for the brand identity and subsequent activation projects. The all-encompassing physical structure of the stadium is represented in a dynamic, energy filled mark. The dynamic lines of the identity draw inspiration from the multifaceted activities of the GAA. They direction and movement aim to encapsulate the inclusive, community spirit within the GAA. The colour palette compliments the Limerick colours of green and white and the expression of the logo itself extends to create a visual language that captures the energy, pace and movement of the energetic sports and the organisation overall.
The brand was successfully launched in April 2018 with a resoundingly positive response from the supporters. It marks the beginning of a very exciting phase for the Páirc na nGael and it will support the development of the stadium in the years to come.