Every brand should have a voice. It is the one thing that should tie together every piece of content your brand puts out into the world. Brand messaging provides the words that help potential customers understand your brand values and articulates your brand promise.
In the hands of a strong copywriter, your brand messaging contains language that has the power to persuade, inspire, motivate and resonate. While your logo is still an important element of your brand, the messaging is equally as important. It connects you with your audience in an emotional manner that can help achieve differentiation, inspire action, brand loyalty and ultimately lead to business growth.
In order to keep this momentum going and to ensure that you are getting the most out of your brand’s message, it should be consistent across the board – proposals, social media posts, advertisements, website, even down to how you answer the phone.
Not only is it beneficial for your customers, a strong brand message also allows your team to buy into your brand’s values and mission. When employees join your team, they are joining a movement, a story, not just looking for a paycheque. It creates loyalty and a focus on customer satisfaction.