Core Optimisation

  • Strategy
  • Identity
  • Messaging
  • Brand Guidelines

Core Optimisation is a straight-talking digital marketing agency that helps businesses navigate online channels and enjoy performance based results. Core Optimisation approached The Pudding in order to carry out brand strategy that would assist them in growing their business. We worked with Core Optimisation to deliver strategy, identity, messaging and brand guidelines.

Several strategy sessions with key stakeholders and staff were conducted in line with extensive research. Inspired by their practical approach, we devised an identity that was to the point while also maintaining their vibrant character. A fresh visual language was developed that included a logotype, logomark and tagline, as well as a graphic language of colourful pie charts that reflect the highly calculated yet human nature of Core Optimisation. The visual identity is rooted in the results that Core Optimisation achieve.

The new Core Optimisation brand is lively, flexible and robust. It holds a distinct confidence with a bold twist that allows an expanded range of applications across all communication touch points.