BRAND RESPONSE FRAMEWORK
In response to your challenges, we have developed a brand
response framework focused on helping you take immediate
actions, adapt quickly to the changing landscape and
meaningfully connect with your customers, at a time when
connection is more important than ever.
Our Assess, Communicate and Take the next step (ACT) plan
hinges on three key actions:
Assessing the performance of all
critical elements of your brand from
your positioning, customers and
people to how you look and
Changing key elements of your
brand and business in line with the
‘new normal’ environment.
Helping you to take action to bring these changes to life.
Adhering to the three principles of our ACT action plan will help
you optimise and protect relationships with your customers
and your people over the coming months; best positioning your
brand for bounceback.