MANAGING YOUR BRAND RESPONSE

COVID-19 is testing nations, economies and businesses. During this uncertain time it can be especially challenging to manage your brand or plan efectively for the future. We are partnering with business leaders to build, manage and measure their brands, helping you to navigate this crisis and emerge stronger on the other side.



A MESSAGE FROM OUR CEO


Dear friends,

There are no words to describe the nightmare the world is in right now and we extend our sympathies to anyone affected by this pandemic. COVID-19 is testing nations, economies and businesses. The most important thing to us is the health and wellbeing of our people, our clients, partners and the communities we live and work in.

In living our purpose, we are putting ourselves in our clients’ shoes by focusing on helping you respond to the issues that really matter to you. I believe this is the time that brands can show their true purpose. We are working closely with our clients to help them navigate this crisis.

Let us know if we can help you during these challenging times. You can reach us by phone 01-539 7939 or by email proof@thepuddingbrand.com

Stay safe,

Gillian Horan, CEO

woman with mask
Assess
Communicate
Take the next step

BRAND RESPONSE FRAMEWORK


In response to your challenges, we have developed a brand response framework focused on helping you take immediate actions, adapt quickly to the changing landscape and meaningfully connect with your customers, at a time when connection is more important than ever.

Our Assess, Communicate and Take the next step (ACT) plan hinges on three key actions:

Assess

Assessing the performance of all critical elements of your brand from your positioning, customers and people to how you look and communicate.

Change

Changing key elements of your brand and business in line with the ‘new normal’ environment.

Take Action

Helping you to take action to bring these changes to life.

Adhering to the three principles of our ACT action plan will help you optimise and protect relationships with your customers and your people over the coming months; best positioning your brand for bounceback.


Brand Analysis Report


How are brands responding to Covid19? How are brands responding to Covid19? In working with brands big and small over the past number of weeks, a number of insights have emerged.

This report analyses how brands are responding to these challenging times and focuses on how best to engage with your people, customers and community over the coming months.




brand Analysis

 

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Let's chat

Contact us to enquire about our customised COVID-19 brand response packages proof@thepuddingbrand.com