The Pudding CEO Gillian Horan and David Haigh, CEO of Brand Finance, one of the world’s leading independent branded business valuation consultancies, hosted a breakfast briefing on the impact of brand on the financial performance of business. Richard Curren hosted a panel discussion where they were join by Tommy Murray Chair of General Paints/ Colourtrend.
This event will be of particular interest to Senior Executives keen to measure and leverage their corporate brand to drive growth. Our speakers and panellists will share their corporate perspectives and Board level insights from working with several leading brands.
Excited to have Sarah Talty on board The Pudding for a project this week. From business and brands to clients and creative, check out her inside scoop on what it's really like to spend a week in The Pudding!
Brands are fighting for customer attention in a highly competitive environment which means that brand consistency has never been more important.