Ionic Consulting are one of Ireland’s leading renewable energy engineering consultancies. The company was formed following a management buyout from Wind Prospect Ireland. The new company needed to define and establish a clear identity in order to reposition themselves within the sector. Ionic Consulting required brand auditing, strategy and identity along with written and visual communication, website design and development.
Taking visual inspiration from the exchange that happens within ionic bonds, the brand identity and name allude to this positive transfer. When ions bond there is a transformative transfer of energy. Something entirely new comes into being. This too happens at Ionic. The word mark includes a line connecting two dots through the name which echoes the connection that is formed between the Ionic team and their clients. The new logo design has been specially crafted taking inspiration on how Ionic consulting brings together the many elements involved in the development, construction and operation of renewable energy. The colours used aim to reflect the vibrancy and vitality of Ionic, the bright orange emanates energy and warmth, while the steel grey and blues symbolise strength. Guidelines for the brand ensure that all aspects reverberate the confident, positive and connecting ethos of Ionic.
Check out their website here