Nursing Homes Ireland wanted to re-position and re-centre their brand to better represent their core purpose and communicate their values and mission. A great brand will differentiate them in the minds of all their stakeholders. It will create positive advocates and change the negative perception of nursing home care in Ireland.
Irish nursing home care has become a complex and contentious issue in recent years with the traditional approach of care coming in for a lot of criticism. In response, a change in care culture to a person-centred approach has been growing steadily in popularity, focusing on placing resident care in their own hands, effectively giving them the ability to decide how they wish to be cared for.
NHI are driving this change by actively supporting their members, enabling them to provide sustainable, high quality care to 18,500 residents in 374 private and voluntary nursing homes.