In challenging times, it’s important to manage your brand effectively; to retain your best people, build customer loyalty and move forward with your business. Today, brands need to be agile to respond to changing circumstances and ensure they are fit for the future.

Take the next step


We have developed a brand framework focused on helping you take immediate actions, adapt quickly to changing landscapes and meaningfully connect with your customers.

Our Assess, Communicate and Take the next step (ACT) plan hinges on three key actions:


Assessing the performance of all critical elements of your brand from your positioning, customers and people to how you look and communicate.


Changing key elements of your brand and business in line with the ‘new normal’ environment.

Take Action

Helping you to take action to bring these changes to life.

Adhering to the three principles of our ACT action plan will help you optimise and protect relationships with your customers and your people over the coming months; ensuring your brand is fit for the future.

Brand Analysis Report

How are brands responding to a changing social and economic landscape? In working with brands big and small over the past number of weeks, a number of insights have emerged.

This report analyses how brands are responding to these challenging times and focuses on how best to engage with your people, customers and community over the coming months.

brand Analysis


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Let's chat

Contact us to enquire about our customised COVID-19 brand response packages proof@thepuddingbrand.com