The Client Chronicles: Gina Halpin, Youth Work Ireland

“The Pudding are just amazing – they got it straight away and they listened to us. Sometimes the act of listening may not be there but the constant communication enabled us to build our relationship with The Pudding and become more comfortable with each other, ensuring that the partnership was successful. We will definitely work … Continued

5 Ways Brand Can Bring Value to your Business

The business landscape of today is loaded with its own unique trends and traits. Businesses that choose to approach this new territory with an astute awareness of the ways brand can add value to businesses are set to soar and scale. Read on to find out how. As the world awakens from the past two … Continued

The Client Chronicles: Jack Byrne, ALTU Architects

“I have said it before and I will say it again: I would recommend working with The Pudding to anyone. The proof is in The Pudding – it’s in the brand. With ALTU, we got exactly what we wanted.” This week on The Client Chronicles, we caught up with Jack Byrne, Associate Director of ALTU … Continued

2022: The Future of Brand has Arrived

As we step into a new year, we step into a new business landscape; one that will be determined by the employee experience and wellbeing, brand transparency and accountability; one whereby the powershift in the workplace is palpable. It’s a new era; the future of brand has arrived.  2021 is a year that will go … Continued

The Client Chronicles: Mark Flood, Renatus

“The Pudding definitely takes the time to understand the business first, which isn’t always the way. Getting underneath the skin of the business and understanding its drivers gives The Pudding a chance to really nail the brief, and that’s what they do.” A conversation with Mark Flood, Director, Renatus Capital Partners. In this instalment of … Continued

The power of brand differentiation: How to make your brand stand out

As the inside out consultants, we approach brand from the core: its people. From there, we work outwards – to strategy and creative, measurement and management – to ensure that brands are living their purpose, delivering unique selling points and are standing out in a crowded marketplace. This is the power of brand differentiation. Brand … Continued

The Client Chronicles: Gillian Pierce, Carton House

“Through our brand work with The Pudding, we succeeded in repositioning the mindsets of our team and the mindset of those considering the brand.” A conversation with Gillian Pierce, Director of Marketing at Carton House. Today with sat down (virtually) with Gillian Pierce, Director of Marketing at Carton House and client of The Pudding. Having … Continued

5 key ways your brand brings value to your business

It is safe to say that gone are the days where the term ‘brand’ is solely associated with a logo alone. Saying that, there are still extensive misconceptions around just how important brand is on the board agenda. Here are five key ways your brand brings value to your business. Since The Pudding was founded … Continued

The Client Chronicles: Darren O’Dwyer, WP Engine

“For our employer branding campaign, The Pudding overachieved. The end result was not just unbelievable assets for the recruitment drive, but instead, a campaign that we can use going forward for international marketing, now and into the future.” A conversation with Darren O’Dwyer, Lead Talent Advisor EMEA at WP Engine. Today we got a chance … Continued